At an auction held during Monterey Car Week 2026 in California, USA, a Ferrari Luce "Chassis 0" sold for $40 million. The buyer was 87-year-old American billionaire Herbert A. Wertheim, a long-time and renowned Ferrari collector worldwide . If converted to Vietnamese currency (1 USD is approximately 26,000 VND), the car is worth approximately 1.036 trillion VND.
This figure immediately drew attention because the commercially available Ferrari Luce is priced at just over $600,000 (over 15.54 billion VND). Thus, the Luce "Chassis 0" is valued 66 times higher than a regular Luce.
Luce "Chassis 0", the first electric car to roll off Ferrari's production line.
PHOTO: FERRARI
The first factor contributing to the car's high price lies in its name, "Chassis 0". According to RM Sotheby's, this is the first chassis produced for the Ferrari Luce project, meaning it is also the first all-electric supercar in Ferrari's history.
For a car manufacturer traditionally associated with V8, V12 engines, and high-performance supercars using internal combustion engines, entering the electric vehicle era is a historic change. Therefore, for collectors, the "Chassis 0" is not just a new car but also represents a significant milestone in Ferrari's development.
Beyond its historical significance, this Luce is also personalized through the Ferrari Tailor Made program. It features a specially developed Madreperla Semi-Gloss paint finish that creates a light-reflecting effect depending on the viewing angle, combined with a Le Mans Perla leather interior and many bespoke details such as the wheels, brake calipers, and Ferrari logo on a white background.
The car also features a unique "Chassis 0" identification plate to emphasize its exclusivity. This is a crucial element in the world of collectible cars, where origin and production serial number often significantly impact value.
This is Ferrari's first electric car with a four-door, five-seat configuration.
PHOTO: FERRARI
The Luce itself marks a completely new direction for Ferrari. It is a purely electric supercar with a four-door, five-seat configuration and is positioned significantly differently from traditional Ferrari models, which focus more on two-door supercar styling.
Beyond its historical significance and exclusivity, another crucial element lies in the nature of the auction. Ferrari stated that all proceeds from the Luce "Chassis 0" will go to the Ferrari Foundation to support educational initiatives.
Understandably, the price tag of over 1 trillion VND for the Ferrari Luce "Chassis 0" stems from several factors, including its status as the first electric car produced by the "Prancing Horse" brand, its personalized design, high collectible value, and especially its charitable purpose and support for educational initiatives.
The first Ferrari Luce electric car is owned by American billionaire Herbert A. Wertheim.
PHOTO: DUPONT REGISTRY
In the world of supercar collecting, a car is sometimes valued not only by its performance or engine power but also by the historical significance it represents. It is the pivotal milestones in the history of a supercar brand that truly elevate its value beyond its ordinary value.