The supercar market in Vietnam is witnessing rather contrasting developments. While many mainstream car models are continuously being offered with discounts and registration fee subsidies by manufacturers and dealerships to boost sales, some supercar and luxury car brands are adjusting their prices upwards.
According to the newly updated price list, the prices of McLaren Automotive, Rolls-Royce, and Lamborghini models officially distributed by S&S Automotive in Vietnam have all seen significant changes. Most models in the catalog have increased in price, with the difference compared to the old prices ranging from approximately 1 to 7.2 billion VND.
A representative from the distributor stated that the price adjustment stemmed from several factors, including pricing policies from the manufacturer, as well as fluctuations in transportation, logistics, and operating costs.
The McLaren 750S Spider has increased in price by over 6 billion VND.
McLaren is the brand with all four models currently sold in Vietnam seeing a price increase.
The McLaren 750S Coupe, previously listed at 22.5907 billion VND, has now increased to 27.9653 billion VND, representing a difference of 5.3746 billion VND, or approximately 23.8%.
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| McLaren 750S Spider MSO Orange Coriolis |
The convertible 750S Spider version saw a significant price increase, from 24.9908 billion VND to 30.9958 billion VND, an increase of 6.005 billion VND, or approximately 24%.
The two hybrid versions of the Artura are also following this trend. The Artura Coupe increased from 15.29 billion to 17.9487 billion VND, a difference of 2.6587 billion VND; the Artura Spider increased from 16.66 billion to 19.6504 billion VND, an increase of 2.9904 billion VND.
The most notable point is the Artura line. Previously, in February 2026, the McLaren Artura supercar benefited from a special consumption tax incentive for hybrid cars, significantly reducing its price in Vietnam. However, with the new price list, the prices of both the Artura Coupe and Spider have increased again.
The Artura Coupe and Spider are priced at VND 15.29 billion and VND 16.66 billion respectively, approximately VND 1.7-2 billion lower than the projected prices without tax incentives. The models use a 3.0-liter V6 engine combined with an electric motor, consuming 4.8 liters of fuel per 100 km, which is below the threshold for preferential tax rates.
The 750S Spider is currently the most expensive McLaren model in the official distribution range in Vietnam, with a starting price of nearly 31 billion VND.
Rolls-Royce: Phantom Extended price increases by over 7 billion VND.
Rolls-Royce's price adjustments span the entire range, from the all-electric Spectre to the Phantom Extended. Rolls-Royce also adjusted prices across its entire lineup. The difference compared to the old price list ranges from approximately 1.1 to 7.1 billion VND. This is a rather astonishing price fluctuation; with 1.1 billion VND now, you can own an SUV with full amenities and quite modern features.
The standard version of the Ghost Series II increased in price from VND 33.11 billion to VND 37.29 billion, equivalent to an increase of VND 4.18 billion.
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| Rolls-Royce Phantom Extended |
Ghost Extended increased by 4.6266 billion VND, from 36.982 billion to 41.6086 billion VND. Meanwhile, Black Badge Ghost increased from 38.39 billion to 43.2586 billion VND, which is 4.8686 billion VND higher than before.
For the Cullinan SUV line, the standard version increased from 39.6 billion to 41.6086 billion VND, while the Black Badge Cullinan increased from 43.34 billion to 47.575 billion VND.
The biggest price increase was for the Phantom Extended. The price was adjusted from VND 54.989 billion to VND 62.0686 billion, a difference of VND 7.0796 billion, equivalent to approximately 12.9%. The standard Phantom also increased by VND 6.226 billion, from VND 48.774 billion to VND 55 billion.
Conversely, Spectre saw the smallest price adjustment. Spectre Series II increased by over 1.09 billion VND, reaching 18.8881 billion VND, while Black Badge Spectre increased by approximately 1.93 billion VND, reaching 21.7316 billion VND.
Following the price adjustment, the Rolls-Royce Spectre Series II continues to be the model with the lowest starting price in the brand's official lineup in Vietnam, while the Phantom Extended tops the list with a price of over 62 billion VND.
One important point to note is that Rolls-Royce's listed prices are primarily starting prices. Customers of the brand often opt for Bespoke personalization programs, so the actual value of a customized vehicle can be significantly higher than the manufacturer's stated starting price.
Lamborghini Temerario price increases by over 7 billion VND.
Lamborghini has updated the prices for its Urus, Temerario, and Revuelto models. The Urus Performante now costs 20.295 billion VND, an increase of nearly 3.8 billion VND compared to its launch price of 16.5 billion VND in Vietnam in 2023.
Most notably, the Lamborghini Temerario. When the price for the Vietnamese market is announced in November 2025, the successor to the Huracan supercar will cost approximately 19.6 billion VND.
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| Lamborghini Temerario |
The new starting price has now risen to 26.752 billion VND, an increase of 7.152 billion VND, equivalent to an increase of approximately 36.5%. This is one of the largest percentage increases among the vehicles whose prices have been adjusted this time.
According to the distributor, the new price of the Temerario is influenced by Lamborghini's price adjustments, in addition to increased transportation and operating costs.
The Temerario is the successor to the Huracan in Lamborghini's product lineup. It utilizes a hybrid powertrain consisting of a 4.0L twin-turbo V8 engine combined with three electric motors, producing an independent output of 800 horsepower and a maximum torque of 730 Nm. Capable of reaching a top rev limit of 10,000 rpm, a record for a commercially available turbocharged engine, it delivers a sharp, race-inspired sound.
Another model that has seen a significant price increase is the Urus Performante. When officially launched in Vietnam in 2023, the car was priced at approximately 16.5 billion VND. The current price list raises this figure to 20.295 billion VND, an increase of about 3.795 billion VND, or 23%.
One case worth noting is the Lamborghini Revuelto SV: The standard Revuelto currently costs 53.955 billion VND, while the newly launched high-performance Revuelto SV version is priced at 60.115 billion VND. This means the SV version is 6.16 billion VND more expensive than the standard version, equivalent to approximately 11.4%.
However, this is not a price increase for the same version, because the Revuelto SV is a new Super Veloce variant developed by Lamborghini on the Revuelto platform. Therefore, the difference of over 6 billion VND should be understood as the higher price of the SV version compared to the standard Revuelto.
Notably, this price increase is not limited to large-engine models but also applies to electric and hybrid vehicles. This demonstrates that taxes are not the sole factor determining price fluctuations. Factory prices, import costs, logistics, exchange rates, and distribution system operating costs can all significantly impact the final price of vehicles sold in Vietnam.
While this price adjustment of 1-7 billion VND for supercars and luxury cars may not fundamentally change the customer segment, it indicates that the market's price level is being established at a significantly higher point than before.