A large-scale study confirms that up to 35% of newly created websites are generated by AI tools. Notably, in August 2022, this percentage was almost zero.
Research confirms that up to 35% of newly created websites are generated using AI tools. Image: Adobe Stock.
A study recently published by scholars from Stanford University and the Internet Archive has revealed the terrifying speed at which AI tools are expanding.
Specifically, the research team used Pangram v3 scanning software to analyze a series of websites created over the past 33 months, from August 2022 to May 2025.
The results show a steep growth curve. The percentage of new websites containing AI-generated or AI-assisted content has increased from a round zero to 35% by mid-2025.
Jonáš Doležal, an AI researcher at Stanford, called this rate of acquisition "astonishing." He emphasized that it took machines just three years to take over much of the digital space that humans had spent decades building.
The study also confirms that AI is causing two major negative consequences: a decline in semantic diversity and an artificially clean and cheerful writing style on the web.
The sharp, incisive, and unique writing styles of humans are gradually being diluted. Instead, AI-generated content is creating a "monoculture," where every article, source code, and piece of content is almost identical, formulaic, and completely safe.
According to Doležal, the biggest challenge for tech companies today is not molding AI models into obedient and completely compliant entities. Instead, programmers need to allow AI to have distinct "personalities" and a certain degree of edginess.
"Only then can they truly act as creative partners, rather than language-whitewashing machines that threaten to completely erase human voices in cyberspace," said the Stanford AI researcher.