To celebrate its 110th anniversary, BMW is introducing a special accessory package exclusively for the BMW 3 Series and BMW X5 – two models that represent the core values that have defined the brand's identity for decades.
Throughout its more than a century of development, BMW has not only created cars. The German brand has established standards that have shaped the industry and inspired generations of customers. Amidst this legacy, the BMW 3 Series and BMW X5 are two names that hold special significance.
First launched in 1975, the BMW 3 Series is more than just a luxury sedan. That first generation was a statement of the perfect balance between performance and emotion – where the purity of every corner creates a powerful connection between the driver and the road. Over seven generations and more than 20 million units sold globally, the BMW 3 Series is not only one of BMW's most successful models but also embodies the brand's signature driving pleasure.
While the BMW 3 Series defines the purest sports driving experience, the BMW X5 opens an entirely new chapter in the brand's history.
Launched in 1999, the BMW X5 defined the Sports Activity Vehicle (SAV) concept, harmoniously combining performance, versatility, and comfort for everyday use. The arrival of the BMW X5 not only set a new standard for the luxury SUV segment but also contributed to shaping the development trends of the entire automotive industry for over two decades.
To date, across four generations, the BMW X5 continues to play a crucial role in BMW's product portfolio, representing the spirit of boundless exploration – where performance meets freedom.
As it enters its 110th anniversary milestone, BMW has chosen to celebrate its heritage journey with upgrades that embody the brand's spirit.
On the BMW 3 Series M Sport, the sporty appearance is more clearly defined with a powerful gloss black grille combined with a carbon fiber rear spoiler. Small details such as the BMW self-leveling wheel logo, the black M logo on the side, the M Performance door handles, and the crystal air freshener in the cabin all harmonize to recreate the free-spirited, dynamic character that has made this model famous for the past half-century.
Meanwhile, the upgrade package on the BMW X5 LCI M Sport offers sporty accents similar to the BMW 3 Series, but adds a black X5 logo and a high-performance M Performance braking system with red-painted brake calipers. The combination of these details makes this SAV more powerful, distinctive, and full of personality.
In addition to the upgrade kit, customers who own a BMW during the program period will also receive a commemorative gift set including a 24k gold gift and a "BMW 110 ANNIVERSARY" logo badge, along with a personalized badge featuring the customer's signature and name.
Beyond simply celebrating the 110th anniversary, these personalized details also create collectible value, transforming each BMW into a unique symbol linked to its owner's journey.
With the BMW 3 Series and BMW X5, along with their upgrade packages, the experience goes beyond simply choosing a luxury car. It's about preserving the spirit of a brand that has continuously shaped the industry for over a century, through details crafted to stand the test of time.