* MS. TRAN THI THANH HAI - HEAD OF THE REPRESENTATIVE OFFICE OF THE MINISTRY OF CULTURE, SPORTS AND TOURISM IN DA NANG
From festivals to the core of the cultural industry ecosystem.
More than just a fireworks festival, DIFF has become a driving force for the development of local tourism, culture, and economy . Through the connection between art, technology, media, and tourism, the festival contributes to spreading cultural values, enhancing the Da Nang brand, and increasing the city's attractiveness on the international tourism map.
From an event that attracts tourists , DIFF has gradually become a tool for positioning the destination's brand, contributing to building Da Nang's image as a dynamic, creative city capable of organizing large-scale international events.
At the same time, the festival also creates an environment for regular exchange between artists, experts, businesses, and creative organizations both domestically and internationally. This is a crucial factor because the cultural industry can only develop sustainably when nurtured within an open ecosystem where ideas, resources, and opportunities for collaboration are constantly connected.
In the future, if it continues to develop according to a value chain mindset, expands the participation of cultural businesses and creative communities, and strengthens regional linkages, DIFF can absolutely become one of the important nuclei of the cultural industry ecosystem in Central Vietnam, contributing to the goal of making culture a sustainable development resource for the city.
* MR. NGUYEN VAN BINH - CHAIRMAN OF SUNGROUP CENTRAL REGION
Transforming culture into economic value.
DIFF is gradually demonstrating that culture can absolutely become a real resource for economic development.
When a cultural event reaches a sufficient scale and influence, the value it creates extends beyond the number of attendees or direct revenue; it also opens up opportunities for an entire creative ecosystem to develop.
From performing arts, event organization, stage design, performance technology, media, advertising, and digital content production to tourism, accommodation, food and entertainment, each link in the chain participates in the process of creating new value. This is also the essence of the cultural industry: transforming cultural values into drivers of economic growth.
DIFF contributes to promoting the formation of an experiential economy, where tourists not only come to enjoy a performance, but also participate in a cultural, entertainment, and service journey that extends before, during, and after the event. This series of experiences helps increase the length of stay, spending, and expand the development space for the night-time economy as well as many related service industries.
With DIFF 2026, the goal is not just to create impressive fireworks displays, but to build a cultural product with lasting impact, create more job opportunities, expand the market for creative industries, and contribute to making the cultural industry one of Da Nang's new growth drivers.
* MR. HUYNH VAN TRUYEN - CHAIRMAN OF THE BOARD OF DIRECTORS, DIRECTOR OF THE PHOTOGRAPHY & APPLICATION COOPERATIVE
A space for nurturing a creative community.
If the cultural industry is built by creative people, then DIFF is one of the environments that has helped Da Nang's creative force thrive for many years.
Each festival season provides new inspiration for photographers, filmmakers, designers, media outlets, and content creators. Thousands of photos, videos, artworks, and media products created at DIFF not only serve the festival but also continue to spread across digital platforms, becoming a valuable resource for promoting the city.
More importantly, DIFF creates opportunities for professional practice in a large-scale and international environment. Through operational activities, exhibitions, photo contests, content production, and event communication, many young artists have the opportunity to improve their expertise, expand their networks, and access new professional standards.
From this perspective, DIFF is not only a cultural product but also a "nursery" for the creative community. The works, ideas, and human resources formed within this environment are an important part of the cultural industry. As the creative community develops, the city will have more capacity to produce new cultural products, increase brand value, and enhance Da Nang's competitiveness in the economy through its cultural industry.