Ferrari has revealed the interior of its first fully electric vehicle, the Luce, offering a detailed look at how the Italian automaker plans to merge its performance heritage with a radically different propulsion future.
The cabin, developed in collaboration with former Apple design chief Sir Jony Ive and his firm LoveFrom, appears to be one of Ferrari‘s most ambitious design shifts in decades as the company prepares to enter the EV market while preserving the brand’s identity.
The Luce’s interior blends sweeping glass surfaces, minimalist controls and tactile materials, drawing comparisons to the long-rumored Apple Car that never materialized.
Why It Matters
Ferrari has built its reputation on high-revving combustion engines. Moving to electric power represents a structural change for the company—one that could alienate traditionalists while opening the door to new customers.
Fast Company described the Luce as “the closest thing to an Apple Car,” noting that Ive’s involvement gives Ferrari’s EV an unusual design pedigree.
What To Know
The Luce interior features a sweeping digital interface embedded within sculpted aluminum and glass surfaces.
According to The Drive, the cabin reflects a blend of Ferrari’s traditional cockpit orientation with a minimalist, tech-forward aesthetic inspired by Ive’s Apple-era philosophy.
The Luce name—Italian for “light”—represents both the electric powertrain and a design emphasis on illumination and transparency.
While Ferrari has not yet released full technical specifications, the Luce is expected to anchor the brand’s initial EV push.
What People Are Saying
Commenters on Reddit’s r/Ferrari forum were split on what they thought, with one user remarking, “For debuting a car like this, I think it was a really wise move to incorporate physical buttons into the interior.”
“The steering wheel is interesting, more like a classic pre-button steering wheel,” another noted. “I’m guessing the dials aren’t real and are just images on the display.
“Going old school on the controls would be an interesting flip for an electric. Real dials, minimal wheels, buttons, few, or no screens.”
One contributor was deeply impressed: “Looked at more pictures online and honestly, I think it’s stunning. Like, Design Museum stunning.
“People will hate it here because it’s different and not Ferrari, but then compare a 250GT interior to a 296 and you won’t see many commonalities either. Will be very interesting to see how (car) history looks back on this moment.
“Still don’t want an electric Ferrari, mind.”
Not everyone, however, liked what they were seeing.
“Looks … cheap,” one user declared.
What’s Next
Ferrari is expected to formally debut the full Luce vehicle later this year, with additional details on performance, range and pricing still to come.
Newsweek has reached out to Ferrari for comment via email.
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