Isuzu Philippines Corporation (IPC) is showcasing its latest lineup of lifestyle, business, and commercial mobility solutions at the 10th Philippine International Motor Show (PIMS 2026), highlighting vehicles designed around reliability, capability, efficiency, and long-term value.
Anchored on the theme “Built for Those Who Choose a Different Path,” the Isuzu Pavilion highlights the brand’s commitment to customers ranging from entrepreneurs and fleet operators to families and outdoor enthusiasts.
“At Isuzu, we believe that progress is not simply about following the latest trend. It is about continuously improving our products and services to better serve our customers’ needs,” said IPC president Mikio Tsukui. “The vehicles we showcase today represent our commitment to people who choose a different path, customers who value durability, efficiency, dependability, and long-term ownership value.”
The New Isuzu D-MAX
Serving as the centerpiece of the pavilion is the New Isuzu D-MAX, displayed in three distinct configurations that demonstrate the pickup’s versatility across different lifestyles and applications.
The first display features the D-MAX LS-E 4×2 in stock form, highlighting its balance of practicality, comfort, fuel efficiency, and capability.
For outdoor enthusiasts, Isuzu is also showcasing a customized D-MAX LS-E equipped with RealTruck accessories, an automatic truck bed cover with integrated bike rack, cargo bed pull-out tray, roof rack, side steps, and Black Rhino wheels wrapped in Nitto tires.
Completing the lineup is the D-MAX Single Cab finished in an all-black theme and fitted with URBN ARMR accessories by CENTRO, demonstrating a more personalized approach to utility and urban mobility.
The Isuzu mu-X
The Isuzu mu-X is presented in a family-focused overlanding configuration developed in collaboration with Overland Kings. The SUV is equipped with ARB Nitro+ suspension, MOMO wheels, Nitto tires, and Mammoth overlanding accessories.
The display highlights the mu-X’s blend of comfort, versatility, and off-road capability for families seeking adventures beyond the city.
The New Isuzu TRAVIZ
The New Isuzu TRAVIZ makes its motor show debut in the new Mercury Silver exterior color, joining the existing Splash White and Onyx Black color options.
Displayed with practical upgrades including a visor, fog lamps, and retro-style wheels from Concept One Wheels, the TRAVIZ demonstrates how business-focused vehicles can combine functionality with contemporary styling.
Commercial Vehicle Solutions
Beyond passenger and lifestyle vehicles, Isuzu is also showcasing specialized commercial applications at its outdoor truck display.
Featured vehicles include the Isuzu FVR34 Crane Truck for construction and industrial operations, the Isuzu TRAVIZ Mobile Kitchen for food entrepreneurs, and the Isuzu TRAVIZ JSPEC Refrigerated Van designed for cold-chain logistics.
Aftersales Support
Visitors can also explore Isuzu’s dedicated Aftersales Area, which features motor show promotions on selected parts, accessories, and service packages. The display highlights the company’s nationwide service network and commitment to supporting customers throughout the ownership experience.
“As we move forward, Isuzu will continue to focus on what has always mattered to our customers: vehicles that deliver real value, dependable performance, and long-term reliability,” added Tsukui.
Visitors can experience the full Isuzu lineup at the 10th Philippine International Motor Show and learn more about the brand’s mobility and transport solutions.